Enchanted Coaching, an ADHD coaching business founded by Lulu in Canberra, Australia, aimed to help children aged 6-8 manage their ADHD. Lulu combined her experience as a princess performer with her knowledge of ADHD to create engaging coaching sessions. Despite initial success, the business, which started in August 2022, ceased operations in 2024.

Kayla Hutchinson, the founder of Lucky Dog Design Co., runs a successful online stationery shop, generating $6,000 monthly. Specializing in greeting cards, stickers, and other stationery items, she transitioned from a wedding invitation business to follow her passion for creating paper products. Her journey highlights the importance of effective marketing strategies, diversifying income streams, and maintaining a balance to prevent burnout.