Brett Lindenberg initiated FoodTruckEmpire.com as a side project in 2014, aiming to document his journey into the food truck industry. Initially operating from his apartment in St. Paul, Minnesota, Brett leveraged his background in online marketing to create a platform dedicated to assisting aspiring food entrepreneurs. Recognizing the scarcity of online resources pertaining to food truck businesses, Brett sought to fill this gap by conducting interviews with successful food truck owners, forming the cornerstone of his blog and podcast. Despite encountering challenges, such as financial constraints and limited initial traffic, Brett's commitment to providing valuable content fueled the gradual growth and development of FoodTruckEmpire.com.

Founded by David Buchanan, a professional chef, Chefs Resources is a website providing detailed culinary information and kitchen management resources for professional chefs. Generating over $60,000 in extra income annually, the site offers free content as well as premium subscriptions, contributing to its revenue streams.