Jon Sandys founded Movie Mistake in 1996, initially as a way to learn HTML while in school. The site grew organically through search engine optimization (SEO) and occasional press mentions. Today, it attracts 450,000 visitors a month and generates $4,000 in monthly ad revenue.

Colin McIntosh is the founder of Sheets & Giggles, an eco-friendly bedding brand known for its lyocell bed sheets made from eucalyptus trees. Launched in May 2018 on Indiegogo, the company offers sheets that are softer, more breathable, and more moisture-wicking than cotton, using significantly less water in their production. Despite the higher price and special care requirements, the business achieved remarkable success, earning nearly $600K in its first eight months with over 6,000 orders.