Michael founded Cheap Houses Japan, an online newsletter sharing real estate investment opportunities in Japan, generating $8,000 per month. The newsletter, launched in January 2021, focuses on affordable housing options in Japan and targets both B2B and B2C customers. With a gross margin of 95% and monthly traffic of 109,000, the newsletter is highly profitable, driven by Michael's strategic use of Instagram and exclusive content for premium subscribers. Michael's journey began with his own dream of owning a vacation house in Japan, which he realized after extensive research and trips. This personal experience inspired him to create a platform to help others achieve similar dreams. Cheap Houses Japan addresses the challenge of finding affordable housing in Japan by providing detailed information on property deals through a subscription-based model. The newsletter's growth strategy leverages social media and the fear of missing out (FOMO) to attract and retain subscribers. By sharing enticing property images on Instagram and withholding detailed information for premium subscribers, Michael has successfully built a loyal audience and a profitable business.

Ludovic Chung Sao built Zen Soundproof, a blog providing soundproofing solutions and recommending low-noise appliances, to generate $5,000 per month in revenue. Launched in January 2021, Zen Soundproof has become a profitable venture, primarily driven by Google search traffic. The blog combines Ludovic's mechanical engineering expertise and passion for quiet environments, catering to a niche audience interested in soundproofing their homes. Ludovic's background as a mechanical engineer for Airbus and Safran, along with his experience in consumer electronics design, informed the content and focus of Zen Soundproof. His blog addresses the need for soundproofing solutions and low-noise appliances, making it a valuable resource for individuals with sensitive hearing. Zen Soundproof's success is attributed to Ludovic's strategic content planning, keyword research, and link-building efforts. By leveraging his technical knowledge and staying updated with Google's guidelines, Ludovic has achieved high search engine rankings and significant monthly traffic, ensuring the blog's profitability.