Niki Kravchuk, an indie founder from Kyiv, Ukraine, created AirTrack, a Telegram chatbot designed to track and notify users about flight price changes. Launched in November 2017, AirTrack has achieved significant success with over 1 million users and a monthly revenue of $7,000. The bot's growth has been fueled by its practical solution to a common problem and effective use of media and word-of-mouth promotion.

Ida Jakobson started The Mallorcan, a local media brand centered around Mallorca, Spain. The core business is a weekly email newsletter that generates around $2,449 per month from sponsorships and advertising. Ida initially launched the business to build a community in her new home and used her background in marketing to kickstart the project with minimal investment.