Brady Kirkpatrick, the founder of Gun Made, launched his firearms blog as a side project during the COVID-19 pandemic. What began as a hobby evolved into a business with about 1.5 to 2 million readers annually, generating $180,000 in revenue from affiliate marketing. Gun Made's growth is attributed to leveraging SEO, creating valuable content, and identifying opportunities in the firearms industry, which is restricted by major ad platforms. Brady plans to further expand by developing an e-commerce platform that aggregates firearm prices from various retailers.

Matt Stone and his wife founded Hometown Painting LLC, a local painting company in Oklahoma City, in July 2018. Despite not making any sales in their first year, they have since grown their business to exceed $100,000 in annual net profit. Their company focuses on exterior residential painting and has diversified into interior painting and fence staining. Utilizing their own savings and a strategic approach, they managed to grow the business into a full-time venture that now supports their family.