Milly Barker-DeStefano founded "heylexi," a subscription-based copywriting service offering publish-ready content for growth-stage startups. The service provided unlimited copy requests, revisions, and team access, focusing on relieving startups from the burdens of content creation without the cost of hiring in-house staff or dealing with freelancers. Launched in November 2022, heylexi quickly reached $10,000 in monthly revenue. Despite its initial success, the business was acquired and subsequently closed in 2023, reflecting Milly's pursuit of creating a more efficient and quality-focused copywriting solution.

Dominik Sobe, the founder of Seven Degrees Labs, created HelpKit, a tool that transforms Notion pages into professional knowledge bases. Initially aiming for a modest $3K in monthly recurring revenue (MRR), HelpKit exceeded expectations, reaching $5.5K MRR. Dominik leveraged his experiences in previous projects to identify a gap in the market for a more professional help desk solution integrated with Notion, leading him to develop HelpKit.