Craig Smith, co-founder of Decidable, shares the journey of launching a business intelligence platform designed to turn complex data into easy-to-understand stories. Along with co-founder and CEO Mike Bugembe, Decidable was created to help e-commerce companies between £5M-£50M find hidden revenue by automating insights. Despite early challenges, including product missteps and interface issues, the company is gaining traction. With a focus on data storytelling, Decidable aims to simplify analytics for businesses through an intuitive and user-friendly platform.

Yolanda Edwards, a former magazine professional, founded Yolo Journal, a travel lifestyle media brand, after losing her job. With over 25 years of experience in the industry, primarily at Conde Nast, she identified a gap in the market for high-quality travel information and launched her first issue in 2019. She later expanded her offerings with Yolo Intel, a travel newsletter that quickly became a top performer on Substack, generating impressive monthly revenue.