Sean Gee and Sean Barnett co-founded Electric Sauce, a data-driven email marketing micro-agency that focused on helping eCommerce brands build customer retention. The business started during the pandemic, generated $7.5K in monthly revenue, and was built on the premise of turning one-time buyers into loyal customers through effective email strategies. Although successful, the business ran from 2021 to 2024, eventually shutting down. This case study covers their journey from freelancing to building a business and the lessons learned along the way.

Paul Sarfati, founder of Baboo Travel, built a custom trip platform connecting travelers with local travel agents, generating $4M annually. His experience in the travel industry and a desire to create personalized travel experiences inspired him to launch the company in December 2021. Despite challenges posed by the COVID-19 pandemic, Baboo Travel quickly gained traction, raising $300K in monthly revenue by offering customized trips across 150 countries.