Product Lab, founded by Long and co-founders, was Vietnam's first digital product management consulting firm. It offered consulting and training services in product management for startups and corporations. Despite initial success, the business ultimately shut down in 2023 after three years.

Jillian Leslie and her husband, David, built a series of successful online tools aimed at helping creators grow and monetize their online audiences. Starting with the Catch My Party photo-sharing site in 2009, they went on to create MiloTree, an app that helps users grow followers on social media, and MiloTree Easy Payments, a platform for creators to monetize through workshops and digital products. Their businesses have become notable in the creator economy, providing simple, scalable solutions with a steady revenue stream.