About the Company

Steers Consulting Group was founded by Stephen Steers, a sales consultant and coach. The company focuses on helping Venture-Backed Startups, SMBs, and corporate sales teams streamline their sales processes. Stephen uses a unique method called Context selling, which integrates storytelling to improve sales performance.

Stephen’s approach centers on the belief that every business owner has a story worth telling and selling. This philosophy underpins the services offered by Steers Consulting Group, which aims to help clients increase their close rates through effective storytelling.

The company’s success is evidenced by its consistent revenue of $9,000 per month, achieved through part-time efforts. Stephen’s expertise and innovative methods have made Steers Consulting Group a valuable resource for businesses looking to enhance their sales strategies.

Idea Behind Company

The idea for Steers Consulting Group emerged from a life-altering moment when Stephen narrowly escaped death at his construction job. This experience prompted him to reevaluate his life goals and pursue something more meaningful. Recognizing his talent for connecting with people and his long-held dream of entrepreneurship, Stephen decided to venture into sales.

Drawing from his childhood experiences of selling various items, Stephen saw potential in professional sales. He realized that mastering sales skills would always keep him in business, leading him to explore this field further. With guidance from a friend and relentless networking, Stephen landed a job as a sales development representative at a SaaS startup.

Through his experiences at the startup, Stephen identified a significant gap in training and systems for new hires. This realization planted the seed for his future consulting business, focusing on creating effective sales processes and coaching.

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Creating the Company

The idea for Steers Consulting Group emerged from a life-altering moment when Stephen narrowly escaped death at his construction job. This experience prompted him to reevaluate his life goals and pursue something more meaningful. Recognizing his talent for connecting with people and his long-held dream of entrepreneurship, Stephen decided to venture into sales.

Drawing from his childhood experiences of selling various items, Stephen saw potential in professional sales. He realized that mastering sales skills would always keep him in business, leading him to explore this field further. With guidance from a friend and relentless networking, Stephen landed a job as a sales development representative at a SaaS startup.

Through his experiences at the startup, Stephen identified a significant gap in training and systems for new hires. This realization planted the seed for his future consulting business, focusing on creating effective sales processes and coaching.

Launching the Business

The launch of Steers Consulting Group was catalyzed by an event Stephen organized in NYC, where he secured his first client. Utilizing his strong speaking and writing skills, Stephen leveraged networking events and online platforms like LinkedIn to connect with potential clients.

Stephen’s approach to client acquisition heavily relies on public speaking engagements. His ability to engage audiences has led to speaking opportunities at prestigious organizations, significantly boosting his business visibility. This strategy of direct human interaction and leveraging existing networks has proven effective in attracting clients.

In the early days, Stephen learned the importance of efficiency over perfection. He focused on building relationships and understanding customer needs rather than perfecting every detail of his business. This pragmatic approach allowed him to adapt quickly and grow his consulting business.

Earnings

Steers Consulting Group generates approximately $9,000 per month in revenue. Stephen primarily uses outbound marketing and referrals to acquire new clients, keeping customer acquisition costs low. His consulting business operates with high margins, often around 60-70%, allowing for substantial profitability.

Stephen emphasizes the value of having paying customers from the start, even if the amounts are small. This principle of charging for services, no matter how modest the fee, helps validate the business model and ensures client commitment. The concept of "The Penny Gap" highlights the psychological hurdle of transitioning from free to paid services, reinforcing the importance of initial monetary transactions.

The future for Steers Consulting Group looks promising, with plans to expand and continue leveraging Stephen’s unique skill set in sales and storytelling. Stephen’s personal growth and commitment to self-improvement play a crucial role in the ongoing success of his business.