About the Company

Rise Lean, established in October 2015 in San Jose, CA, is a health coaching business focusing on transformational weight loss and emotional eating. The company’s primary program, Lean Instinct Formula, targets intelligent and driven women, including professionals like neuroscientists and executives. Rise Lean has achieved a revenue of $336,000 from 2022-2023, emphasizing metrics like ROI, customer acquisition cost, and client success rate.

Idea Behind Company

Leslie Chen, originally from China, experienced significant weight gain after moving to the U.S. She managed to lose weight by reconnecting with her traditional eating habits, prompting an ex-client’s interest. This inspired Leslie to monetize her knowledge, initially testing the idea through Meetup groups, which confirmed the demand for her Asian-inspired weight loss program.

Creating the Company

Leslie built Rise Lean by combining her personal weight loss journey and professional experience in management consulting. She continuously refined her Lean Instinct Formula through client feedback and advanced education in neuroscience and coaching. Her corporate background helped her design a comprehensive program that effectively transformed clients’ eating habits and overall well-being.

Launching the Business

Leslie launched Rise Lean by focusing on generating leads through organic methods like guest posting and building an engaged email list. She prioritized client acquisition over administrative tasks, ensuring her messaging was compelling. This strategy resulted in a highly engaged email list and a strong foundation for making sales and growing the business.

Earnings

Since launching, Rise Lean has employed multiple strategies to attract and retain customers, including guest posting, podcast appearances, and SEO. Leslie avoided costly advertising methods, instead building authority and trust within her audience. Her approach has led to consistent client acquisition, a high email open rate, and a sustainable business model. She plans to scale the B2C model and explore B2B opportunities, aiming for broader impact while maintaining client experience and results.