About the Company

‍

Revolution Design, based in Prague, Czechia, is a subscription-based design service co-founded by Kerim Al-Lami. The company was launched in January 2023 with the goal of providing fast-growing tech companies with access to senior designers on a subscription basis. This model allows companies to bypass the need for expensive agencies or unreliable freelancers.

Clients can hire a team of designers for a fixed monthly fee of $4,990, which includes the flexibility to pause or cancel the subscription at any time. This unique offering is designed to save clients significant costs compared to traditional hiring models. The service includes a 7-day risk-free trial, allowing potential customers to test the service without commitment.

Revolution Design operates with two founders and no additional employees, generating a monthly revenue of $20K purely from inbound leads. The founders' experience and network have been instrumental in attracting clients and driving the company's growth despite being in the beta phase.

Idea Behind Company

‍

Kerim Al-Lami's extensive experience in freelancing and agency work exposed him to the inefficiencies and frustrations of the traditional hourly billing model in the design industry. He noticed that the best designers were often underpaid, while those who stalled projects were rewarded more. This imbalance drove him to seek a better solution for both designers and clients.

Kerim discovered Brett from Design Joy, a pioneer of the productized service model, which inspired him to develop a similar approach. The model involves clients paying a flat monthly fee for unlimited design requests, but only one active request at a time. This ensures that designers are compensated for their efficiency and quality of work, rather than the hours spent.

The idea behind Revolution Design was to provide clients with access to pre-vetted senior designers who could quickly and efficiently handle design tasks. This model eliminates the need for hourly billing and provides a more transparent and fair pricing structure. Clients benefit from rapid turnaround times and high-quality design work, while designers are rewarded for their expertise and productivity.

Creating the Company

‍

The initial version of Revolution Design was built using simple and cost-effective tools. Kerim and his co-founder used Trello to manage design requests, Figma to deliver designs, and Webflow to build websites. This scrappy approach kept startup costs low, with expenses mainly for LLC formation in the Czech Republic and a Webflow subscription.

Despite their experience as designers, Kerim and his co-founder faced challenges in perfecting their website. It took them nearly two months to finalize the design due to their constant desire to improve and add new features. This iterative process, although time-consuming, ensured that they launched with a product they were proud of.

The main focus during the creation phase was to develop a service that offered real value to clients. They emphasized having a great offer that addressed a significant pain point in the design industry. The introduction of a risk-free trial was a strategic move to attract clients and demonstrate the value of their service without any initial commitment.

Launching the Business

‍

Launching Revolution Design involved leveraging Kerim's extensive network and past client relationships. The founders reached out to potential clients via LinkedIn and email, offering them the chance to try their service through a 7-day free trial. This initial outreach was crucial in gaining their first beta clients and establishing a customer base.

To attract and retain customers, Revolution Design implemented two main strategies. The first was offering a 7-day free trial, allowing clients to experience the service and see the quality of work without any financial risk. The second strategy involved providing asynchronous design feedback through loom videos, giving clients valuable insights into their brand, website, or product.

The primary customer acquisition method has been cold outreach campaigns. The company uses tools such as Cyberleads, LinkedIn Sales Navigator, and Apollo to generate leads. Personalized outreach and offering free value have been key components of their strategy, helping them build trust and establish relationships with potential clients.

Earnings

Revolution Design has achieved a monthly revenue of $20K while still in the beta phase. The company's business model, which charges a flat monthly fee for unlimited design requests, has proven to be both profitable and scalable. By minimizing initial startup costs and focusing on inbound leads, they have been able to maintain profitability from the outset.

The company's growth has been driven by a combination of strategic outreach and high-quality service delivery. Their emphasis on providing exceptional value to clients through a risk-free trial and personalized feedback has helped attract and retain customers. This approach has also generated positive word-of-mouth referrals, further boosting their revenue.

Looking ahead, Revolution Design plans to scale their operations by hiring additional designers, primarily from Slovakia and the Czech Republic. They believe that these regions have some of the best design talent in the world. As they exit the beta phase, they aim to enhance their service offerings and continue growing their client base, maintaining their commitment to revolutionizing the design industry.