Project 9 Life
About the Company
Project 9 Life, founded by Todd Baker, is a coaching business that helps people achieve their personal development and fitness goals. The company offers an 8-week group coaching program that emphasizes mindset, clarity, and simplicity. The program is designed for professionals aged 35-55 who feel stuck in their current lifestyle and are looking for a change. The company has helped over 100 clients and currently generates around $40K per month.
Todd Baker's journey to founding Project 9 Life began with his own personal transformation. After seeing himself in the mirror and realizing he needed to make a change, Todd began walking and quit drinking. His desire to be active and enjoy life with his kids inspired him to create a program that could help others achieve similar goals.
Project 9 Life's coaching methods are based on Todd's personal experiences and are continuously evolving. The program started as a 1:1 coaching model but shifted to group coaching to reach more people and create a supportive community. The company uses various social media platforms to connect with clients and share valuable content.
Idea Behind Company
The idea for Project 9 Life came from Todd Baker's personal weight loss journey and desire to stay active for his children. Todd realized that many people struggle with maintaining their resolutions and wanted to create a program that could provide the support and structure needed for success. His own experiences with weight loss and personal development became the foundation for the coaching methods and structure of Project 9 Life.
Todd's journey included losing about 100 lbs and maintaining a healthy lifestyle. His relationship with his children improved as they embarked on adventures and excursions together. The stories and progress of his clients validate Todd's belief that he is in the right place, helping others achieve their goals.
The company was founded on the principle of helping people who are willing to put in the effort to make a change. Todd's coaching methods focus on mindset, simplicity, and clarity, which have proven effective for his clients. The program continues to evolve, incorporating feedback and new ideas to better serve its participants.
Creating the Company
Creating Project 9 Life involved several key steps for Todd Baker. Initially, the program started as a 1:1 coaching model, but Todd realized that group coaching would allow him to reach more people and create a supportive community. He secured the company name across social media platforms and built a basic website to start.
The costs to get started were significant, including expenses for education, books, memberships, and setting up a website and support systems. Todd financed the business through personal savings, HELOC loans, and credit cards. Despite the initial challenges, Todd's determination and belief in his vision kept him moving forward.
The program material has evolved over time, always focusing on providing value to clients. Todd's experiences and the feedback from clients have shaped the program into what it is today. Automation and efficient systems have allowed Todd to spend more time working on the business rather than in it.
Launching the Business
Launching Project 9 Life involved leveraging Todd's network of friends, family, and professional contacts. It took about six months to secure the first paying client. The program, website, and client base have all continued to grow and improve since the initial launch.
Todd learned valuable lessons about the importance of taking action and not waiting for the perfect moment. He financed the business himself and emphasized the need to be proactive in pursuing one's goals. Networking, podcasting, and speaking engagements have been crucial for attracting and retaining clients.
Social media has played a significant role in Project 9 Life's growth. Daily posts, engagement with followers, and a personal touch have helped build a loyal client base. Todd has moved away from Facebook ads, focusing instead on PR efforts and podcasting to reach a wider audience and create genuine connections.
Earnings
Today, Project 9 Life is thriving, with a reliable flow of prospects and plans to scale the business further. The company operates with high margins, as Todd has no employees and pays for commission-based services. PR efforts have been particularly effective, increasing exposure and client acquisition.
The future looks promising, with plans to introduce new programs targeting women, kids, and businesses. Todd aims to reach $500K per month within the next year and eventually $1M per month. The company's online coaching model allows for global reach, with clients from the US, Europe, and Australia.
Todd's journey has taught him the importance of seizing opportunities and maintaining a positive mindset. He emphasizes the need to be organized, continuously learn, and adapt to changes. Project 9 Life is well-positioned for continued growth and success, driven by Todd's passion for helping others achieve their goals.
