About the Company

Moonwater is a one-person growth studio based in Chicago, IL, started in January 2022 by Mike Rome. The company specializes in helping 7 & 8-figure startups scale faster and more profitably. With a focus on sustainable and efficient growth, Mike leverages his extensive experience to deliver impactful results for his clients.

Mike prefers to work deeply with a few clients rather than spreading his efforts thinly across many. This allows him to build stronger relationships and have a more significant impact on each startup he works with. Moonwater's approach is unique in the consulting world, where many prefer to have a larger client base with lower individual engagement.

The business model has proven successful, with moonwater averaging $30K per month in revenue with a 93% profit margin. This high profitability is achieved through a combination of targeted services, efficient processes, and a strong understanding of the startup ecosystem. Mike's hands-on approach and commitment to excellence have set moonwater apart in the competitive consulting market.

Idea Behind Company

Mike's journey began with his dissatisfaction in the corporate world as a management consultant, where he felt his recommendations were often shelved. Seeking more impactful work, he transitioned to startups, where he thrived and developed his growth expertise. This experience allowed him to understand the unique challenges and opportunities that startups face, shaping his consulting approach.

After spending a decade in various growth roles within startups, Mike realized the value of his skills and knowledge. He saw an opportunity to provide high-impact growth consulting to multiple startups simultaneously, rather than being confined to a single company. This realization was the catalyst for creating moonwater.

His decision to leave a Chief Growth Officer role at a venture-backed startup was driven by the desire for more meaningful and fulfilling work. The toxic culture at his previous job pushed him to take the leap and start his own business. Mike's goal was to create a consulting firm that aligned with his values and allowed him to make a real difference in the startup world.

Creating the Company

Mike founded moonwater quickly after leaving his Chief Growth Officer role, securing a full load of clients within three weeks. His strong network and reputation in the startup community played a crucial role in this rapid start. By leveraging his connections, Mike was able to build a client base without traditional marketing methods.

Instead of creating a website, Mike relied on a simple PDF outlining his services and value proposition. This minimalist approach allowed him to focus on delivering value to his clients from the very beginning. The PDF highlighted how he could help startups grow faster and more efficiently, setting the stage for his consulting engagements.

Moonwater offers growth audits, advisory services, and fractional operating engagements. These services are designed to address the specific needs of startups, providing them with the tools and strategies necessary for sustainable growth. By focusing on a few high-value clients, Mike can deliver personalized and impactful consulting, setting his business apart from larger, less focused consulting firms.

Launching the Business

Moonwater's launch was unconventional yet effective. Mike secured his initial clients through direct outreach using a PDF, booking six months of business without a website. This lean startup approach proved successful, allowing him to focus on building processes and refining his services. His network and reputation in the startup world played a crucial role in his quick success.

The early days of moonwater were marked by rapid client acquisition and service delivery. Mike's ability to secure high-value clients quickly was a testament to his expertise and the strong relationships he had built over the years. This approach allowed him to start generating revenue almost immediately, providing a solid foundation for his business.

Moonwater's success also highlighted the importance of relationships and trust in high-ticket service businesses. By focusing on a few high-value clients, Mike was able to build strong, long-term relationships that drove repeat business and referrals. This strategy has proven to be a key factor in moonwater's ongoing success and growth.

Earnings

Moonwater generates $30K per month with a 93% profit margin. The business model focuses on high-value engagements, allowing Mike to work deeply with 2-4 clients at a time. This approach has led to sustainable and profitable growth, setting moonwater apart from other consulting firms.

The company's high profitability is achieved through a combination of targeted services, efficient processes, and a deep understanding of the startup ecosystem. By focusing on a few high-value clients, Mike can deliver personalized and impactful consulting that drives significant results. This approach not only benefits his clients but also ensures the long-term success of moonwater.

Moving forward, Mike plans to optimize his business by saying "no" to more work and focusing on building systems and processes to scale smarter in the future. This strategy will allow him to continue delivering high-quality consulting services while also expanding his business. The goal is to build a sustainable, scalable consulting firm that can continue to thrive in the competitive startup market.