About the Company

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Adrian Wood is the CEO of Modern Producers, an e-commerce platform catering to modern music producers. The platform offers a comprehensive range of products, including drum kits, sound loops, preset banks, vocal libraries, and virtual studio technology (VST).

Since its establishment in 2015, Modern Producers has experienced significant growth, more than doubling its revenue and profits each year. The company's commitment to quality and innovation has driven its success in the competitive music production market.

In 2019, Modern Producers is on track to achieve $1.1 million in sales, reflecting its strong market presence and the increasing demand for its products. This milestone underscores the company's impact on the music production industry and its dedication to providing top-notch tools for producers.

Idea Behind Company

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Before founding Modern Producers, Adrian Wood had an illustrious career producing music for renowned artists like 50 Cent, Snoop Dogg, Rick Ross, Tech N9ne, and Wu-Tang Clan. His portfolio also includes work for major brands such as Coca-Cola, Ford, Nike, BMW, MTV, NBA, and the NFL. He continues to lead Anno Domini Nation, a prominent independent music production company that pioneered online instrumental music licensing for various industries, earning numerous awards and multi-platinum certifications.

Modern Producers was created as a platform to support the music production community by providing high-quality sounds and tools at affordable prices, thereby leveling the playing field for independent producers against industry giants. Adrian's motivation stems from his desire to help other artists and producers achieve success and become self-made entrepreneurs. He views Modern Producers as his legacy, contributing to the democratization and advancement of the music production industry.

Access to the right sounds is crucial for success in music production. Many hits rely on a select few high-quality software presets and drum and instrument sounds used by top producers. Recognizing this, Modern Producers aims to offer products that equip producers with the same quality sounds as their top-tier counterparts, enabling amateur productions to achieve professional, radio-ready quality.

Creating the Company

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Before founding Modern Producers, Adrian Wood had an illustrious career producing music for renowned artists like 50 Cent, Snoop Dogg, Rick Ross, Tech N9ne, and Wu-Tang Clan. His portfolio also includes work for major brands such as Coca-Cola, Ford, Nike, BMW, MTV, NBA, and the NFL. He continues to lead Anno Domini Nation, a prominent independent music production company that pioneered online instrumental music licensing for various industries, earning numerous awards and multi-platinum certifications.

Modern Producers was created as a platform to support the music production community by providing high-quality sounds and tools at affordable prices, thereby leveling the playing field for independent producers against industry giants. Adrian's motivation stems from his desire to help other artists and producers achieve success and become self-made entrepreneurs. He views Modern Producers as his legacy, contributing to the democratization and advancement of the music production industry.

Access to the right sounds is crucial for success in music production. Many hits rely on a select few high-quality software presets and drum and instrument sounds used by top producers. Recognizing this, Modern Producers aims to offer products that equip producers with the same quality sounds as their top-tier counterparts, enabling amateur productions to achieve professional, radio-ready quality.

Launching the Business

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When Modern Producers was launched, Adrian Wood noticed a significant gap in the market for music production tools that combined quality, affordability, and variety. Existing options were either flooded with low-quality, cheap products or offered a very limited selection of high-quality, expensive products. This imbalance left many producers underserved. The idea behind Modern Producers was to create a comprehensive platform that Wood himself would enjoy using, offering everything needed by a modern music producer.

Setting up the business involved a straightforward process: creating a Shopify store, registering a domain, and onboarding a few initial vendors. Within a week, Modern Producers was operational and making sales, primarily through one-on-one marketing to music producers on social media. Although some products are developed in-house, the majority of the work is outsourced to third-party developers, producers, and labels. This approach keeps the business streamlined, allowing Wood to focus on marketing and sales while running several other ventures.

The launch of Modern Producers was an experiment that evolved into a success story. Wood believes in diving headfirst into new ventures and figuring out the details as they go, always keeping the customer at the center of decisions. This customer-centric approach has helped build a dedicated following and achieve sustainable long-term success. Despite the inevitable mistakes and lessons learned along the way, the company has adopted new strategies, such as the subscription model "The Platinum Circle," which now significantly contributes to its revenue.

Earnings

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Today, Modern Producers is thriving, experiencing consistent month-on-month growth. The business is still exploring new avenues such as Facebook Messenger and launch stacking, which have significant untapped potential. The company and its community of over 60,000 producers have seen phenomenal growth over the past few years. With a streamlined operation run by just a handful of part-time employees, Modern Producers is generating $85,000 per month in revenue. Looking to the future, Modern Producers plans to expand its brand further through more collaborations and product co-development with well-known producers and influencers. These initiatives aim to continue the company's growth and enhance its market presence.

Modern Producers' website operates on the Shopify platform, which has been increasingly customized over the years. Shopify is an excellent platform for entrepreneurs looking to quickly start new businesses, offering numerous ready-made apps that significantly simplify business operations. Some of the most valuable apps used include SendOwl for digital download deliveries, Boost Sales for creating up-sells and cross-sells, and Countdown Timer Bar to create urgency around special sales and promotions. These tools have been instrumental in streamlining the company's processes and enhancing sales strategies. In addition to Shopify, Modern Producers relies heavily on Mailchimp for email marketing and ClickFunnels for developing subscription programs and product launches. These tools are crucial for maintaining customer engagement and driving business growth.