About the Company

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Miss Excel, founded by Kat Norton in June 2020, focuses on teaching Excel skills in an innovative and entertaining way. The company operates on a B2B and B2C model, providing online courses, corporate training, and keynote speaking engagements. Miss Excel's approach makes learning Excel enjoyable and accessible to a wide audience.

Miss Excel quickly gained traction on social media platforms like TikTok and Instagram, where Kat's engaging videos attracted millions of views and followers. The company grew rapidly, reaching $2M in annual revenue by 2023. Miss Excel's success is attributed to its unique blend of educational content and entertainment.

The company's mission is to make learning Excel fun and engaging, helping individuals and businesses improve their productivity. Miss Excel offers a variety of courses, from beginner to advanced levels, catering to different learning needs. The company's innovative approach has revolutionized how people perceive and learn Excel.

Idea Behind Company

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Kat Norton came up with the idea for Miss Excel while working in consulting, where she conducted Excel training workshops. During the COVID-19 lockdowns, she realized she was unhappy with her job and wanted to pursue something she was passionate about. Combining her love for teaching, helping people, and dancing, she decided to create engaging Excel tutorials on TikTok.

A friend suggested she post Excel tips on TikTok, and within 48 hours, Kat posted her first video. The idea was to make Excel fun and accessible by integrating popular TikTok dance trends with practical Excel tips. This unique approach quickly resonated with viewers, leading to viral success and a growing following.

Kat's passion for data, problem-solving, and spreadsheets, combined with her coaching skills, positioned her perfectly for this venture. She identified a gap in the market for engaging Excel tutorials and leveraged her skills to fill it, turning a traditionally boring topic into a fun and educational experience.

Creating the Company

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Kat Norton built Miss Excel from scratch, starting with TikTok videos that quickly gained popularity. Her fourth video received 100K views, and by the sixth video, she was contacted by the CEO of an IT company for training. Within five months, she launched her first online Excel course, earning more than her monthly salary.

Kat continued to create content, producing 10 more courses within the first 1.5 years. She expanded her reach through free webinars and newsletters, and her popularity grew with features in major media outlets like The Verge, CNBC, and Business Insider. To handle the increasing workload, Kat kept her operations lean, initially running the business by herself.

The initial startup costs for Miss Excel were about $1,000, covering expenses like LLC formation, a ring light, a green screen, an iPhone, and the course platform Thinkific. Kat's dedication and strategic use of resources allowed her to scale the business rapidly and effectively.

Launching the Business

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Miss Excel launched on TikTok in June 2020, with Kat's fourth video reaching 100K views and her sixth video attracting corporate interest. Three weeks after the launch, Kat's first viral post garnered 3.4M views and 100K followers. She expanded to Instagram, continuing to post daily videos with engaging Excel tips.

Five months after the TikTok launch, Kat started selling online Excel courses, which became a significant revenue stream. Her innovative approach to teaching Excel through social media dance trends set her apart from other educational content creators. This unique strategy drove rapid growth and a loyal following.

Kat's success on social media was further bolstered by free webinars, newsletters, and media coverage, which helped Miss Excel reach a broader audience. Her consistent and creative content kept viewers engaged and contributed to the business's exponential growth.

Earnings

Miss Excel generates approximately $167K in monthly revenue, primarily from online course sales. The courses are priced between $499 and $999, offering comprehensive Excel training. Additional revenue comes from corporate training programs and keynote speaking engagements.

Kat's innovative approach to teaching Excel has resulted in a high gross margin of 90%, making the business highly profitable. Miss Excel's rapid growth is reflected in its revenue milestones, with the company reaching $100K in monthly revenue within a year and hitting $2M in annual revenue by 2023.

The company's success is a testament to the power of combining educational content with entertainment. By making Excel fun and accessible, Kat Norton has created a highly profitable business that continues to grow and expand its offerings.