Jake & Gino
About the Company
Jake & Gino was established in October 2015 in St. Augustine, Florida. The company began with the release of their book *Wheelbarrow Profits*, which laid the foundation for their educational offerings. Over the years, the business evolved into a multifaceted real estate education platform, producing podcasts, videos, and books. The company’s mission is to improve financial literacy and create multifamily entrepreneurs, with a strong focus on the success of their students.
The company measures its success through student achievements and its ambitious goals, such as having 1,000 students leave their W2 jobs to become full-time real estate investors. Additionally, they are committed to charitable efforts, aiming to donate 1,000,000 meals to the Second Harvest Food Bank of East Tennessee by 2030.
Idea Behind Company
The idea for Jake & Gino stemmed from Gino’s dissatisfaction with his corporate job and his desire for financial independence. Gino, who had a background in finance and restaurant management, met Jake, a pharmaceutical sales rep, in 2009. Their partnership began with a mutual interest in real estate investment, particularly in multifamily properties.
After 18 months of research and effort, they purchased their first property and quickly expanded their portfolio. By 2014, Jake had left his corporate job, and by 2016, Gino had exited the restaurant business to focus entirely on growing Jake & Gino. They realized that the key to success in real estate investing was not only acquiring properties but also educating others on how to do the same.
Creating the Company
Jake & Gino started with the publication of *Wheelbarrow Profits*, which helped establish their brand in the real estate education market. They initially offered micro-courses priced between $25 and $197 but soon recognized that to provide real value and support to their students, they needed to offer more comprehensive coaching and in-person events.
The development of their flagship product, the Wheelbarrow Profits® Academy, was a turning point. Priced at $997, this program combined online education with coaching, boot camps, and community support. The evolution of their offerings was driven by the needs of their students, and they continuously updated their platform to ensure it provided the best possible education and resources for aspiring multifamily investors.
Launching the Business
When Jake & Gino officially launched, their goal was to sell their $997 course through webinars, affiliate marketing, and email campaigns. Although they faced challenges in selling low-cost micro-courses, they soon pivoted to focus on higher-ticket items like coaching and in-person events, which provided more value to their students.
They financed the business through their own real estate investments, starting with an initial investment of $30,000. The founders learned early on that building a loyal customer base was more important than growing quickly. By focusing on creating a strong community and offering high-quality content, they were able to establish a sustainable and successful business model.
Earnings
Jake & Gino generates $200,000 per month in revenue, with plans to surpass $3,000,000 annually. The company has grown to a team of 9 full-time employees, 10 coaches, and additional virtual assistants. Their students have achieved significant success, with over 60,000 units closed to date, and the company continues to expand its offerings and reach.
Their future plans include launching a new product focused on asset management and continuing to grow their educational content. By staying true to their core values and focusing on delivering value to their students, Jake & Gino aims to maintain their growth trajectory while helping others achieve financial freedom through real estate investing.
