INDMND
About the Company
INDMND.com is a B2B media company created by Andrew Dunn. It is designed to help software companies gain visibility and drive traffic through effective SEO strategies. The company operates primarily as a SaaS platform, focusing on acquiring and retaining attention for its clients. Dunn, leveraging his extensive experience in content marketing and SEO, has built INDMND into a successful venture that also serves as a consultancy for other SaaS and B2B companies looking to enhance their online presence.
Idea Behind Company
Andrew Dunn's journey into SEO and content marketing began with his extensive experience in the content industry in New York, where he led paid media for a major digital publisher. Inspired by successful SEO figures like Adam Enfroy, Dunn saw an opportunity to create a business that could leverage his skills in SEO and content marketing to build and grow a platform focused on link-building. The idea for INDMND.com emerged from his desire to harness his knowledge in a profitable way and help other businesses scale their online presence.
Creating the Company
The process of creating INDMND.com involved building a website, which Dunn initially outsourced, a decision he later regretted. The core of INDMND’s success lies in its link-building and content creation strategies. Dunn used a detailed Google Sheet to track all activities and link-building efforts, which proved essential in managing the complexity of the task. By focusing on creating high-quality content and establishing strong link-building practices, Dunn aimed to achieve rapid growth and high search engine rankings for the site.
Launching the Business
The launch of INDMND.com was marked by a significant emphasis on content creation and link-building rather than a grand event. Dunn and his partner produced a substantial amount of content and engaged in extensive link-building activities, which resulted in the site's domain rating improving dramatically within two months. Key strategies included creating minimum viable posts (MVPs) and engaging in guest posting and link exchanges. Despite the challenges, the website’s rapid growth and successful client acquisition validated the business model.
Earnings
INDMND.com is currently generating $10,000 per month and is profitable with a high gross margin. The business's low initial costs—primarily for content and software—allow it to operate efficiently. Dunn's strategy of sharing growth insights on social media has also helped in attracting clients. The short-term goal is to reach $25,000 per month in revenue, with plans to expand into a larger portfolio of websites and enhance the company’s offerings in the SEO space.
