About the Company

Fullfunnel.io specializes in ABM and full-funnel marketing for B2B tech companies. They help these companies connect with target accounts, create stable demand, and accelerate growth. The company was launched in September 2020, bootstrapped without full-time employees. Despite the lean start, they achieved significant growth, generating $1M in the sales pipeline within the first 18 months and expanding their service offerings.

The company targets high-value B2B tech firms, emphasizing long-term marketing strategies over quick wins. They believe in building meaningful connections and leveraging content to engage potential clients. This approach has been instrumental in establishing Fullfunnel.io as a trusted partner in the B2B marketing space.

Idea Behind Company

The idea for Fullfunnel.io originated from a project where Andrei and Vladimir developed an ABM strategy for over 30 B2B tech startups. They noticed that many companies had a limited understanding of ABM, often resorting to simple tactics like LinkedIn ads and email outreach. Recognizing the potential for a more comprehensive approach, they decided to create a service that offers in-depth ABM strategies.

Their goal was to validate the demand for in-house ABM operations. They started with a pilot campaign, targeting Belgium B2B tech firms with a budget of $300. This campaign involved creating personalized outreach, engaging target accounts through content networking, and conducting interviews to understand their needs. The positive response from these activities confirmed the viability of their idea.

Creating the Company

To create Fullfunnel.io, Andrei and Vladimir focused on developing a robust ABM campaign. They identified their Ideal Customer Profile (ICP) as B2B tech companies in Belgium with high ACV and long sales cycles. They initiated content networking by inviting target buyers to their podcast, which helped them connect with decision-makers and create valuable content.

Their personalized outreach involved sending customized proposals, personalized gifts, and QR codes leading to content hubs with relevant case studies. Follow-ups were crucial in explaining their proposals and aligning them with the clients' needs. This strategy generated six sales opportunities and two deals, validating the concept of Fullfunnel.io.

Launching the Business

Fullfunnel.io's launch strategy included regular marketing operations to attract and retain customers. These activities included daily thought leadership on LinkedIn, weekly newsletters, pipeline reviews, and performance evaluations. They focused on creating niche-specific content and engaging with target accounts and thought leaders.

Their efforts in the first year resulted in 63 inbound opportunities and a $600K pipeline. Key tactics included personalized outreach, leveraging LinkedIn content, and hosting webinars. They analyzed all won and lost deals to refine their approach and found that LinkedIn content, case studies, and personalized touches were significant in converting leads.

Earnings

By leveraging their niche expertise and robust marketing strategies, Fullfunnel.io achieved $50K in Monthly Recurring Revenue (MRR) with a sales pipeline velocity indicating a $700K ARR. Their marketing efforts on LinkedIn, along with personalized outreach and content marketing, were pivotal in driving this growth.

The company's revenue is primarily generated through training and guiding B2B marketing and sales teams, on-demand courses, and live bootcamps. Their approach of focusing on long-term results and building meaningful connections has proven effective, positioning Fullfunnel.io as a successful B2B marketing agency.