About the Company

EMS Events was founded in January 1997 in London and has grown to generate $50,000 per month. The company started by providing basic event production services but has since expanded to offer LED video walls, sound systems, and lighting hire. EMS Events also serves the corporate sector with branding and printing, event interpretation, and web streaming services.

With a team of 25 employees, EMS Events focuses on offering a comprehensive range of services to meet the needs of its clients. The company’s target for 2024 is to increase its monthly revenue to $90,000 by concentrating on live concerts, product launches, and trade shows. This expansion will be driven by a focus on the exhibitions sector, providing custom exhibition stands, display boards, and shell scheme stands.

Idea Behind Company

Amana Feline’s interest in events started during her prom, where she was captivated by the lighting, music, and large screens. Her passion for events led her to work as an event company sales and marketing intern, where she gained valuable industry experience. She noticed a gap in the market for reliable equipment rentals, which inspired her to start her own company.

With savings to cover initial expenses and a deep understanding of the industry, Amana felt confident in her ability to meet market needs. She identified a consistent issue where event organizers struggled with equipment rentals and saw this as an opportunity to provide a more reliable service. This realization was the catalyst for founding EMS Events.

Combining her expertise and passion, Amana set out to create a company that would offer comprehensive event production services. Her goal was to fill the gap she had identified, providing high-quality equipment and technical support to event organizers and corporate clients.

Creating the Company

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Building EMS Events involved careful planning and leveraging existing industry knowledge. Amana started by formulating a business plan that included contacting her network and purchasing essential AV equipment. She aimed to keep initial costs low by sharing profits with equipment suppliers instead of seeking external funding or partners.

To legally establish her company, Amana hired a solicitor to handle registration and other legal matters. She tested her business plan by initially providing audio-visual equipment, such as lighting and plasma screens, to gauge market interest. This testing phase gave her the confidence to fully commit to her business idea without fearing client acquisition.

The process also involved hiring the right talent to ensure technical expertise. Amana brought on board a seasoned AV technician and other part-time freelancers to manage labor costs initially. This strategic hiring helped her overcome her technical limitations and provided the necessary support to start delivering quality services.

Launching the Business

Launching EMS Events required leveraging Amana's industry connections and understanding event equipment and rental packages. After registering the company, she hired experienced technicians and ex-colleagues as part-time freelancers. This approach helped cut initial labor costs and ensured high-quality service delivery.

Within a year, the company’s success allowed Amana to hire full-time employees. By 2001, her team had grown to six members, including an operational manager and a technical manager. As EMS Events gained recognition, Amana invested in more AV equipment and delivery vehicles, further solidifying the company’s capabilities.

To enhance the company’s reach, Amana established an online presence by buying a domain and creating a website. Although initially skeptical about online marketing, she eventually realized its potential and hired a digital marketing team in 2015. This decision significantly boosted the company’s visibility and lead generation.

Earnings

EMS Events has consistently grown, now generating around $50,000 in monthly revenue. The company manages 500 to 600 events annually, with pricing based on the client’s AV equipment needs and rental duration. On average, EMS Events makes between £2,000 and £3,000 per event, depending on the services provided.

The company’s digital marketing efforts have played a crucial role in driving traffic and generating leads. Focusing on SEO, Google Ads, and content marketing has helped EMS Events maintain a strong online presence and attract new clients. The company also engages in email marketing and social media campaigns to connect with potential clients and retain existing ones.

Looking ahead, Amana plans to expand EMS Events’ services and client base. She has hired additional team members, including social media specialists, to enhance the company’s digital marketing efforts. The goal is to reach more exhibitors, concert organizers, tech brands, and eCommerce companies to secure new contracts and increase revenue.