About the Company

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Drope.me is an influencer marketing platform that leverages AI to connect gaming companies with micro-streamers for performance marketing campaigns. Founded by Dima Okhrimchuk, the company is based in Los Angeles, California, and employs 11 people. The platform facilitates campaigns for game developers and publishers on Steam, UEFN, and Roblox, allowing micro-influencers to monetize their streaming activities.

Okhrimchuk, a gaming enthusiast from Kyiv, Ukraine, holds an MBA from UC Berkeley and a degree in international economics from the Taras Shevchenko National University of Kyiv. His professional background includes a decade in corporate finance and tech, leading him to co-found a CS:GO organization in 2020 before launching Drope.me.

Idea Behind Company

Okhrimchuk's passion for gaming and desire to support esports players inspired the idea for Drope.me. Initially, he aimed to create a platform allowing pro players and influencers to earn money through live-stream engagements. This evolved into Organization.GG, a platform monetizing donations from followers for show matches. However, the lack of scalability and preference of influencers for brand collaborations led to a pivot towards Drope.me.

The Russian invasion of Ukraine in 2022 further shaped Drope.me's mission, leading to charity initiatives that raised over $60,000 for Ukrainian causes. This period of adaptability and customer-focused refinement helped solidify the platform's value proposition for gaming companies and influencers.

Creating the Company

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The first version of Drope.me emerged from the Organization.GG platform, initially focusing on giveaways for gaming companies. Feedback from both companies and influencers guided the evolution towards a marketplace connecting gaming companies with micro-influencers for performance-based campaigns.

The platform integrates unique calls-to-action tailored for the gaming industry, automating the tracking of in-game events, achievements, and social engagement. Recognizing the market opportunity, Drope.me shifted from giveaways to a comprehensive influencer marketing platform, leveraging AI to streamline content review and optimize processes.

Launching the Business

The launch of Tandoor Morni involved extensive testing and feedback from restaurant owners. Bitu made necessary adjustments based on their insights, ensuring the product met their expectations. An initial focus on offline sales and prototypes helped build a customer base.

As the business grew, Tandoor Morni improved its online presence and SEO strategies to increase visibility. Word-of-mouth referrals and positive reviews played a significant role in expanding their customer base, with consistent effort in delivering high-quality products and excellent customer service.

Earnings

In its first six months, Drope.me set up over 170 campaigns, paid out over $50K to influencers, and amassed 2,500 active influencers with a 10 million user reach. The company earns by commissioning brands (30%) for launching influencer marketing campaigns.

Revenue surpassed $100K with a 60% month-over-month growth rate. Future plans include scaling the product through additional integrations and expanding the platform's reach. Drope.me aims to become the leading influencer marketing platform in the gaming industry by leveraging AI and performance marketing trends.