About the Company

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CJAM Marketing, based in Vancouver, BC, connects businesses with the right marketing partners. Founded in 2019 by Behdad Jamshidi, the company addresses the gap between businesses and marketing agencies. With over 800 marketing agencies and partners vetted, Behdad's network now includes about 90 trusted partners. The company's goal is to ensure businesses find the right marketing expertise to grow effectively.

Behdad, nicknamed Bee, leverages his engineering and business consulting background to offer a unique service. He left his high-paying engineering job in 2023 to focus full-time on CJAM Marketing. Despite initially starting as a side business, CJAM Marketing's revenue has steadily increased, demonstrating its effectiveness and value in the market.

CJAM Marketing has no employees, relying instead on a team of part-time contractors. Behdad's approach to connecting businesses with marketing agencies involves a meticulous vetting process, ensuring that each partnership is beneficial. This method has contributed to the company's impressive financial performance and growing reputation.

Idea Behind Company

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The idea for CJAM Marketing emerged from Behdad's experiences as a sales engineering consultant. He noticed that businesses struggled to understand marketing, while marketing agencies often failed to grasp business needs. This disconnect inspired him to create a service that could bridge this gap effectively.

A pivotal moment came when Behdad learned about passive income through SEO work during a casual lunch with a colleague. Intrigued by the potential of passive income, Behdad immersed himself in learning about marketing, SEO, and website building. This newfound knowledge activated his engineering brain and set him on a path toward entrepreneurship.

Behdad's extensive experience with mid-sized companies across various industries provided him with a deep understanding of business operations. This, combined with his marketing knowledge, positioned him uniquely to offer a matchmaking service that genuinely addresses the needs of both businesses and marketing agencies.

Creating the Company

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Building the first version of CJAM Marketing involved a significant shift from operating like a traditional marketing agency to functioning as a marketing broker. Initially, Behdad managed projects directly, but he soon realized the need to let partner agencies handle project fulfillment. This pivot allowed him to focus on connecting businesses with the right agencies, a model that better suited his goals.

The early stages of CJAM Marketing required Behdad to deeply understand different aspects of marketing and the various levels of agency execution. His efforts were aimed at ensuring a high success rate in matching businesses with agencies. Over the past five years, Behdad has honed his skills and knowledge, achieving an 80%+ success rate in agency matches.

The start-up costs for CJAM Marketing were modest, around $2000, with most of it spent on incorporation and basic software for the website. The real investment came in the form of time and effort Behdad put into learning about marketing and vetting marketing partners. This foundation was crucial for the business's long-term success.

Launching the Business

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CJAM Marketing did not have a specific launch event. Behdad grew the business gradually while working his full-time engineering job. He reinvested the business's earnings back into the company, allowing it to expand without taking on significant financial risks. This approach ensured that the business grew steadily and sustainably.

Behdad's transition to running CJAM Marketing full-time came after the business's revenue exceeded his engineering salary. By that point, he had hired a small team of contractors and redesigned the company website multiple times to improve its functionality and appeal. A government grant also helped fund further website development and branding efforts.

The company's growth was driven by Behdad's focus on building relationships, community engagement, and providing value. He worked long hours and weekends to balance his full-time job and business. This commitment paid off, as the business's revenue steadily increased, eventually allowing Behdad to leave his engineering job and focus entirely on CJAM Marketing.

Earnings

Behdad's approach to growing CJAM Marketing has been methodical and risk-averse, focusing on building a profitable and sustainable business. The company's revenue has doubled almost every year since its inception. In its first year, CJAM Marketing earned $16,366, which grew to $438,785 by its fifth year.

Customer retention and growth have been fueled by Behdad's emphasis on relationships and community. His strategy includes social media engagement, SEO efforts, guest interviews, networking, email marketing, and planned paid advertising. These channels help attract new clients and maintain strong connections with existing ones.

Today, CJAM Marketing continues to thrive with a focus on long-term growth and sustainability. Behdad is dedicated to refining the business model, expanding his network, and improving the matching process between businesses and marketing agencies. The company's success is a testament to his hard work, strategic planning, and commitment to providing valuable services.