About the Company

BRCHN Design House, based in Los Angeles, CA, was founded by Sam Birchenough in 2015. The company specializes in taking physical products from concept to production, primarily as a service for clients but also focusing on internal product development. Despite a challenging start, the company now boasts a monthly revenue ranging from $20,000 to $80,000, bringing 70+ products to market.

The company employs a unique process that skips traditional steps like moodboarding and sketching, moving directly to 3D CAD modeling to save time and provide better client feedback. This efficiency and focus on manufacturing from the start have set BRCHN Design House apart in the industry.

Idea Behind Company

Sam’s passion for building and designing started at a young age, with a clear vision of creating a product design firm. Influenced by his engineering classes and a valuable internship, he gained practical experience in robot end-of-arm tool design. This hands-on experience, combined with his education in marketing and entrepreneurship, laid the foundation for his future business.

Initially, Sam started a branding business to gain business knowledge and make money. This venture was always intended as a stepping stone to launching his product design firm. The transition to BRCHN Design House came through a client request for product design, prompting Sam to quickly establish the business structure and start his design firm.

Creating the Company

Sam founded BRCHN Design House in response to a client’s need for product design and prototyping services. With a week to prepare, he set up the business, including tax structure, logo, website, and bank account. However, his initial client deal fell through, leaving him in significant debt and struggling to make ends meet.

Determined to succeed, Sam persevered through six months of no income, taking on various projects and networking extensively. His breakthrough came with a project designing a tablet holder for ADA compliance in movie theaters. This first paying client marked a turning point, enabling Sam to clear his debt and establish a sustainable business.

Launching the Business

The official launch of BRCHN Design House involved significant networking and innovative marketing strategies. Without a budget for traditional marketing, Sam leveraged the vibrant startup community in Los Angeles. He showcased his work at events, collaborated with YouTube content creators, and engaged in speaking engagements, which significantly boosted his credibility and client base.

Sam also focused on building an SEO-friendly website, which now attracts numerous inquiries weekly. His commitment to under-promising and over-delivering has led to repeat clients and numerous referrals, driving the firm’s growth and success.

Earnings

BRCHN Design House now generates $40,000 in monthly revenue, with margins exceeding 90%. Initially struggling with financial challenges, the company’s growth has been driven by strategic client engagements and a focus on high-quality service. Sam manages no more than four projects at a time, each averaging $25,000 monthly.

Looking ahead, Sam aims to shift from client work to internal product development, similar to Dyson’s model. This transition will allow BRCHN Design House to launch its own products while maintaining its reputation for innovation and quality in product design.