Branperience
About the Company
Branperience, founded by Teju Aluko, is a brand experience firm that began operations in 2018. Based in Milwaukee, Wisconsin, it focuses on building and rebuilding brands through strategic experiential approaches that emphasize emotions and feelings. The firm supports various industries, particularly in sports, entertainment, nonprofits, and social impact organizations. Branperience provides comprehensive services, including strategy, email, website, social media management, and event activation, ensuring clients receive a cohesive approach rather than fragmented services from multiple agencies. The firm has consistently increased its revenue by 22-37% annually, maintaining strong stakeholder relationships and a unique strategic focus.
Idea Behind Company
Teju Aluko, with a background in branding and marketing, left her corporate retail job in 2014 to focus on bringing people back to the center of business. During her time studying Sport Management, she developed a strategic approach focused on emotions and feelings. Her strategy was tested and refined through a project with a semi-professional women’s basketball team, which saw significant improvements in brand equity and revenue. This experience laid the foundation for Branperience’s unique approach, emphasizing experiential marketing as a strategic principle beyond just events and activations.
Creating the Company
Teju’s deep understanding of emotions and their impact on decisions shaped Branperience's core strategy. She leveraged her personal sensitivity to emotions to create a business model that fulfills stakeholders' emotional needs, driving brand equity and loyalty. The first version of Branperience’s service offerings was a comprehensive package designed to deliver consistent experiences. Teju's formula centered on the idea that satisfying emotional outcomes would lead to desired actions from stakeholders, backed by her continued education in behavioral science. By late 2017, she was providing strategic consulting to local businesses, setting the stage for the formal launch of Branperience.
Launching the Business
Teju launched Branperience in 2018 with minimal initial capital, securing her first official stakeholder in a coffee shop meeting. With just $65, she managed essential expenses, including registering the business and setting up operations. Her first contract, worth $1500, provided the necessary funds to formalize Branperience. The company quickly attracted more clients through referrals, emphasizing return on experience (ROX) and delivering proof of their strategic promise. Within three months, Branperience secured additional stakeholders and maintained a high retention rate, thanks to their unique approach and focus on building sustainable business relationships.
Earnings
Branperience has grown substantially since its inception, with consistent annual revenue increases and minimized operating expenses. The firm’s success is largely attributed to referrals and a strong emphasis on stakeholder relationships. Teju highlights the importance of choosing joy and embracing the emotional journey of business ownership. The company plans to expand its team and services with additional capital, aiming to partner with more government agencies and corporations for strategic consulting. Branperience’s unique focus on experiential marketing as a strategic principle has proven effective in driving continuous results and stakeholder loyalty.
