Blue Surge Marketing Agency
About the Company
Blue Surge Marketing Agency offers a range of services to help businesses grow, including search engine optimization, paid ad management, social media management, email automation, and branding. Founded by Godson Michel in 2017, the agency caters to clients across the U.S. and has established itself as a top-rated Black-owned marketing firm.
The company prides itself on its cultural competency, which provides a unique advantage in understanding and addressing the needs of its diverse clientele. Blue Surge's achievements include being named one of the Top 20 Web Design Agencies and maintaining a five-star average rating.
Idea Behind Company
Godson Michel's entrepreneurial journey began in middle school, inspired by his parents' immigrant background and the need to overcome financial struggles. Initially pursuing a career in medicine, Godson's interest shifted toward entrepreneurship as he saw the potential to monetize his skills.
His first business, KickBackz, a sneaker resale venture, grew significantly, reaching over $1M in revenue and attracting a large online following. The success of KickBackz led to local business owners seeking Godson's marketing expertise, prompting him to consider starting a marketing agency.
Creating the Company
Godson's transition from KickBackz to Blue Surge was influenced by changes in the sneaker market and his move to a shared office space with other creatives. The collaborative environment and exposure to digital marketing content inspired him to pivot his focus.
Researching other marketing agencies helped Godson understand how to package and price his services effectively. He created a structured service offering with tiered pricing, ensuring that Blue Surge could deliver value to clients consistently.
Launching the Business
The launch of Blue Surge was a deliberate process, involving collaboration with friends and careful planning. The agency's name, logo, and digital presence were developed with the intent to convey trust and growth. Despite initial setbacks with partners, Godson moved forward, financing the business through bootstrapping and leveraging his experience from KickBackz.
Networking and in-person events initially drove customer acquisition, but the agency adapted to online marketing strategies during the COVID-19 pandemic. The increased focus on diversity and inclusion during the Black Lives Matter movement further boosted the agency's growth.
Earnings
Today, Blue Surge Marketing Agency generates $14,000 per month in revenue. The agency has become more selective with clients, focusing on established brands and organizations in specific verticals. This strategic shift has improved workflow efficiency and revenue predictability.
Looking ahead, Godson plans to expand the agency's offerings by selling online courses and incorporating AI tools to enhance operations. His journey emphasizes the importance of financial management, client selection, and effective communication in building a successful business.
