Anytime Design
About the Company
Anytime Design was founded by Shubham Dhawan and Mitya Smusin, both experienced in the agency world. Shubham runs Coloristy Media in Bangalore, India, and Mitya runs Yellow Systems, a global software development company. Anytime Design offers an unlimited design subscription service, allowing startups to request as many design tasks as they need for a fixed monthly fee.
The service is tailored for companies that have recently raised their first round of funding or are bootstrapping and growing. These companies often need high-quality design but cannot afford to hire a full design team. By subscribing to Anytime Design, they can access a variety of design services without the overhead costs.
The team behind Anytime Design leverages their extensive experience and existing resources from their respective agencies. This allows them to provide high-quality UI/UX design services efficiently and cost-effectively, benefiting their clients with quick turnaround times and professional results.
Idea Behind Company
The idea for Anytime Design emerged from the founders' experiences running their own agencies. Shubham and Mitya had been collaborating on various projects and realized the potential for a subscription-based design service. During a project discussion, they shared their vision of offering unlimited design services, which led to the creation of Anytime Design.
Initially, both founders were providing diverse services through their agencies, including UI/UX design, graphic design, and product management. However, after consulting with potential clients, they decided to focus primarily on UI/UX design. This specialization allowed them to streamline their offerings and better meet the needs of their target market.
Their decision was driven by the realization that many companies struggle with the high costs and complexities of hiring in-house design teams. Anytime Design's subscription model offers a cost-effective solution, providing clients with access to top-notch design services without the hassle of extensive hiring processes and project scoping.
Creating the Company
Creating Anytime Design involved a series of strategic steps, starting with finalizing the name and developing a logo. The founders then focused on designing the landing page and crafting the service offerings. They iterated quickly, using feedback from potential clients to refine their approach and ensure the service met market demands.
One key aspect of their strategy was building the business in public. By sharing their progress on social media and engaging with their audience, they were able to gather valuable insights and build anticipation for their launch. This approach also helped them identify and highlight the most compelling value propositions for their target market.
The founders leveraged their existing teams and resources to expedite the development process. They assigned specific tasks to team members from their agencies and completed the entire setup, including the website and initial marketing materials, within three weeks. This efficient use of resources allowed them to launch quickly and start acquiring clients.
Launching the Business
The launch of Anytime Design was primarily driven by word-of-mouth and the founders' existing networks. They onboarded their first clients through personal connections and referrals, rather than a formal launch event. This approach allowed them to start generating revenue and gather early feedback to improve their service.
A significant portion of their early clients came from companies needing additional design bandwidth. These clients typically had in-house design teams but required extra support for specific projects or during peak periods. Anytime Design filled this gap by offering flexible, on-demand design services without the long-term commitment of hiring additional staff.
The founders plan to officially launch Anytime Design on platforms like Product Hunt to reach a broader audience. Meanwhile, they continue to refine their processes, improve their service offerings, and expand their client base through organic growth and word-of-mouth referrals.
Earnings
Anytime Design generates $2,500 in monthly recurring revenue, with the potential for significant growth as they onboard more clients. The service's subscription model provides predictable income, allowing the founders to plan and invest in further development.
The company is currently self-funded, with profits reinvested from the founders' existing agencies. This bootstrap approach has allowed them to maintain control over the business and focus on sustainable growth. They expect to reach profitability with the acquisition of a few more clients.
Future plans include enhancing their portfolio, optimizing processes for faster delivery, and increasing their social media presence. By focusing on high-quality UI/UX design and leveraging their existing expertise, Anytime Design aims to attract more clients and increase their revenue without relying on paid marketing campaigns.
