About the Company

Antropy, founded by Paul Feakins in July 2010, is an e-commerce web agency based near London Gatwick, UK. The company specializes in creating high-performing online shops using open-source software. Their clients range from small startups to large corporations, including The Mirror Group, UCL, and Coca Cola. Initially a solo venture, Antropy has grown to a team of five employees and generates $60K in monthly revenue.

Paul's passion for computers and programming from a young age led him to pursue a career in web development. He honed his skills through various roles at digital agencies and eventually started Antropy. The company’s niche focus on e-commerce platforms like OpenCart has been key to its success, enabling them to provide specialized and high-quality services.

Idea Behind Company

Paul Feakins’ fascination with computers began in his childhood, leading to a career in web development. His early experiences with programming and digital design fueled his passion. After gaining valuable experience at various digital agencies, Paul recognized the potential for a specialized e-commerce web agency.

He incorporated Antropy in 2010, driven by his desire to create highly efficient online shops using open-source software. This focus allowed Antropy to carve out a niche in the market, attracting clients who valued specialized expertise in e-commerce solutions. Paul's background in IT and creative design played a crucial role in shaping the company's vision.

Creating the Company

Starting Antropy involved transitioning from ColdFusion to PHP, due to its open-source nature and availability of resources. Paul initially took on diverse projects, including content-managed websites and Flash games. His brother’s online shop project led him to choose OpenCart for its simplicity and functionality.

Specializing in OpenCart-based e-commerce solutions proved to be a successful strategy, attracting more business and allowing Paul to refine his focus. Early client relationships, including high-profile projects for brands like Coca Cola and Pizza Express, helped establish Antropy’s reputation. Building a network of reliable freelancers and eventually hiring a full-time project manager were key steps in scaling the business.

Launching the Business

Launching Antropy involved overcoming the challenge of acquiring clients. Paul used the book "Get Clients Now" to create a structured marketing plan, which he and his team continue to use. Initially working alone, he handled all aspects of the business, from sales to web development.

Over time, Paul outsourced projects to freelancers and gradually built a remote team. Hiring local developers and a sales manager helped Antropy grow and attract higher-quality clients. Despite challenges with difficult clients, implementing new policies and processes improved the company’s operations, making it a well-oiled machine.

Earnings

Antropy's financial growth has been steady, with monthly revenue reaching $60K and record profits recently achieved. The company focuses on scalable services, including OpenCart Web Hosting, Extensions, and a Health Check service.

Antropy also runs an online shop in the vape industry, generating significant sales. By prioritizing sales and marketing activities, maintaining a client database, and continuously refining their services, Antropy ensures sustained growth. The company plans to hire more staff and explore new scalable services to further enhance its revenue streams.